Sophisticated & Clean Canadian Beauty.  

Pura's in-house production lab based in Edmonton, AB is where they craft their all-natural skincare. Their carefully crafted potions contain plant and flower-derived essences, organic and wild-harvested ingredients. You can rest easy knowing their potions are earth-friendly, nutrient-rich, toxin free, gluten-free, and cruelty-free. They are passionately committed to sustainability, safety, and creating the most advanced green beauty care in the world. We invite you to enjoy the world of Pura.